Management Framework for a High-Value of Agricultural Product to Increase Income for Farmers in Rural Area

Abstract

This research aims to study how to manage a high-value agricultural product to be launched as alternative to generate income for rural farmers. Bresse chicken, a specialty variety of chicken originating in France, introduced to farmers in Thailand by the Royal Project Foundation is selected to be a case study as it has potential to help farmers increase income. In order to promote this type of chicken under the existing competitive environment, the understanding in the structure of industry and the strategies to compete in the market are needed. The attractiveness and competitiveness of Bresse chicken in the market are analyzed by employing Five Forces Model. The competitive strategies to deliver this product to market can be formulated and used as guidance to manage Bresse chicken effectively.

Keywords: High-value Crop, Farmer, Remote Area, Income, Five Forces Model, Competitive Strategy

Email: p.khuntonthong@gmail.com

How to Cite

Citation Format

Khuntonthong*, P. ., Chakpitak, N. ., & Neubert, G. . (2018). Management Framework for a High-Value of Agricultural Product to Increase Income for Farmers in Rural Area. CURRENT APPLIED SCIENCE AND TECHNOLOGY, 42-50.

References

[1] Temu, A. E., and Temu, A. A. High value agricultural products for smallholder markets in Sub-Saharan Africa: Trends, opportunities and research priorities. An International Workshop on How can the Poor Benefit from the Growing Markets for High Value Agricultural Products? International Center for Tropical Agriculture, Cali, Colombia, 2005.
[2] International Fund for Agricultural Development. The role of high-value crops in rural poverty reduction in the Near east and north Africa; Enabling poor rural people to overcome poverty. Near East and North Africa Division. Program Management Department. Rome, Italy, 2008.
[3] Xinshen D., Dorosh P., Rahman S. M. ,Rosegran. M., Yanoma Y, and Weibo.L., Market Opportunities for African Agriculture: An Examination of Demand-Side Constraints on Agricultural Growth. DSGD Discussion Paper No. 1. International Food Policy Research Institute, Washington DC, USA, 2003.
[4] Williamson,M., and Hassan, S. The ‘Best Practice Marketing and Commercialization for Communities in Mountainous and/or Drug-Crop Producing Regions’ Project.Helping Poor Communities to Get Going in High-Value Agriculture. Highland Research and Development Institute, Thailand, n.d.
[5] WWWhttp://www.csi.mckinsey.com/Home/Knowledge_by_region/Asia/India/Hungry_for_change.

Author Information

Puttawan Khuntonthong*

College of Arts, Media and Technology, Chiang Mai University, Chiang Mai, Thailand

Nopasit Chakpitak

College of Arts, Media and Technology, Chiang Mai University, Chiang Mai, Thailand

Gilles Neubert

ESC Saint Etienne, LSTI Laboratory, St Etienne Cedex, France

About this Article

Journal

Vol. 13 No. 1 (2013)

Type of Manuscript

Regular Paper

Keywords

High-value Crop, Farmer, Remote Area, Income, Five Forces Model, Competitive Strategy

Published

30 March 2018

Management Framework for a High-Value of Agricultural Product to Increase Income for Farmers in Rural Area

Abstract

How to Cite

References

Author Information

Puttawan Khuntonthong*

Nopasit Chakpitak

Gilles Neubert

About this Article

Journal

Type of Manuscript

Keywords

Published

Current Journal

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