With the marked increase in consumer and commercial demand for organic foods and products, organic cassava production has become a viable alternative for small growers because it can lead to the sustainability of the agriculture and food production system. However, few studies have been conducted to enable a more comprehensive understanding of the factors that contribute to the transformation from chemical into organic cassava production systems. This study quantitatively aimed to identify socioeconomic, cassava profitability, and institutional factors that influence the cultural practice transformation towards organic cassava production in a district of Yasothon province, Thailand. We used a structured interview schedule to collect data from 283 sampled cassava growers comprising 236 chemical cassava growers and 47 organic cassava growers in the district during the period from August 2020 to November 2020. Quantitatively, we used the binary logistic regression method to identify the positive and negative factors contributing to the transformation of cassava production systems including growers’ motivations for the transformation. The study findings indicated that income from organic cassava was taken as the main motivation for growers’ decisions to transform (40.3%). We found that organic cassava farm gate price, access to formal credit, labor used and membership in growers’ organizations were positive significant factors that affected the cultural practice transformation. Finally, small cassava growers as well as stakeholders should systemically be considered by policymakers and in strategic intervention through relevant institutions.
